the loss in this election was mechanics. mitt romney had a high enough percentage to win the election. 48 percent means he can win. his mechanics, his organization was not as good as pulling his vote as the obama campaign was in pulling hairs, and the obama campaign was super. textbook. if you want to learn how to do it, go look at what obama did. tom: going back to your id information. what i hear is that their campaign is so amazing that they know everything about you. and what kind of car you drive, where you live -- >> they know who to bull, workable. you look at a district that may be is going to vote seven, a at a ten for obama, you pull everybody in that district. and you get to a district is more like 5050 and you have to be more careful. you want to pull 50% in the right 50 percent. their approach to this was the best i've ever seen. call rolls elected george bush twice during that. and i would say, and i don't want to it get him mad at me, but this may have been and not some of what he was able to do. tom: everybod